Yesterday I had the opportunity to network with association professionals from throughout the Midwest, not related to water. I am always amazed when I speak to people outside of our water industry, how little people really know about their drinking water. They have no idea where it comes from, and what is done to it prior to coming out of the tap.
It would seem to me that if consumers understood what was involved in delivering water, they would respond with a new appreciation. They would understand that it is tested over and over again against quality standards that insure that the product they receive at the tap is safe, clean and sufficient.
How do you communicate that message to your customers? What can we do as an Association, to help you with that message? In a perfect world, consumers would be offering to pay more for tap water in order to insure that a utility has sufficient funding for infrastructure improvements, operator education and sustainability. If they knew what was involved, that would be an easier conversation for all.
We are here to help. What can we do for you?