Wednesday 3:30 PM
[Presentation PDF]

Room: Ruby

Marketing Water Meters in Chicago

The City of Chicago is one of the last major metropolitan cities to be fully metered. Although 79% of our water revenue is from metered accounts, Chicago has approximately 320,000 homes that are not metered. In 2009, Chicago implemented a novel, voluntary, incentivized program called MeterSave. MeterSave is being offered to non-metered Chicago homeowners to help them save water and save money. Given the state of the economy, MeterSave's marketing budget has been limited, requiring creative, low-cost marketing strategies both to those looking to save water and those looking to save money. A focus of this presentation will be the demographic-based, targeted marketing which resulted in a 50% increase in our volunteer rate. Currently, we have 15,000 volunteers and are in preparation to use existing data and lessons learned to tailor the next contract. By March 2012, Chicago will have almost 3 years worth of data (1.5 years with a contractor).

Moderator:  David Said


Irene Caminer - City of Chicago Dept. of Water Management

Ms. Caminer came to the Department of Water Management in 1997 after serving 7 years as an Assistant Corporation Counsel in the City’s Law Department.  Ms. Caminer works on a variety of matters ranging from legislative analyses and recommendations, organizational review and improvement, performance management, security and emergency response planning and policy, budget planning, environmental compliance, and development, negotiation and execution of contracts and other matters.  Ms. Caminer received her B.A. from the University of Illinois at Urbana-Champaign and her J.D. from IIT Chicago-Kent College of Law. Since 2006, Ms. Caminer serves as a board member for the Association of Metropolitan Water Agencies.

Andrea Putz - City of Chicago Dept. of Water Management
Andrea R. H. Putz is the Water Research Specialist for the City of Chicago Department of Water Management where she is lucky enough to spend her days working on her passions - drinking water treatment, water efficiency, and water meters.  Andrea has been with the City of Chicago since 2004.  During her undergraduate studies at the University of Illinois at Urbana-Champaign she interned as an engineer trainee at the Metropolitan Water Reclamation District of Greater Chicago.  After receiving her BS in Civil Engineering, she began her graduate studies at the University of Texas at Austin where she worked as a Graduate Research Assistant, Teaching Assistant, and Laboratory Manager while earning her Masters degree and Ph.D. in Civil Engineering.

Andrea has been a member of AWWA for 14 years and is actively involved in local AWWA section activities including serving as Chair of the Young Professionals Steering Committee, a member of the WATERCON Technical Program Committee, and most recently as a Trustee.  Andrea has also served on the 2010 Annual Conference and Exhibition Local Planning Committee and the Water Trailer Committee.  She is also a Project Advisory Committee member for the AWWA Research Foundation.