reached the "Halfway to Watercon 2014” point which, interestingly, coincides
with the "Halfway to St. Patrick’s Day” celebrations. Our exhibit hall is over 50% sold, so make
sure you get your application for space completed on line or printed and faxed
to Sandi in the office. You surely don’t
want to get shut out of Illinois’ largest water conference covering potable
water and wastewater.
like to spend some time here talking about maximizing your exhibit hall
experience at Watercon. The last couple
of years MAC has sponsored free Exhibitor Webinars facilitated by an expert in
the field, Richard Erschik, designed to help all exhibitors get the full
benefits out of the event. In order to maximize the opportunity to participate, we have scheduled two webinars just prior
to WATERCON 2014, and we hope you’ll take advantage of the opportunity to pick
up some tips.
Richard’s main points, "that trade show success today is being measured by management inside of exhibiting
companies based on results… not activity” is something I can attest to first hand. My boss doesn’t want to hear about leads, he
wants to hear about profitable orders that result from those leads.
also points out many of the exhibit hall ‘Don’ts’ that I regularly see
exhibitor personnel doing in their booths. There are thousands of trade shows
every year but not a single college course devoted to teaching the tactics of
trade show exhibiting. No matter how many
trade shows you’ve worked, I can guarantee you that this webinar will show you
things of which you were never aware.
Some of the statistics that Richard offers are startling including the number
of leads that are never followed up. I’ve been guilty of that myself. He will provide solid information on the best
ways to follow up on leads in today’s world of voice mail and e-mail.
is that everyone will participate in one of these very informative webinars.
The first one is scheduled for Wednesday, February 19, 2014 at 10:00 am and the
second is scheduled for Wednesday, March 5, 2014 at 2:00 pm.
As for the
exhibit hall itself, we are planning many new activities that we hope will not
only bring attendees into the hall but give them reason to wander around and
visit many of the booths. If anyone has
any ideas or suggestions please feel free to contact me at firstname.lastname@example.org.