Print Page   |   Sign In   |   Register
10/16/18 The Customer Experience-It's Everyone's Job! Series Pt 2 sponsored by WIW IEPA#13444
View Registrations Tell a Friend About This EventTell a Friend
10/16/18 The Customer Experience-It's Everyone's Job! Series Pt 2 sponsored by WIW  IEPA#13444

When: Tuesday, October 16, 2018
12:00 pm
Where: Your home or office computer
United States
Presenter: Season Holland, manager, Customer Experience, Data & Analytics, American Water
Contact: Marianne Perino
866-521-3595 ext6

Online registration is closed.
« Go to Upcoming Event List  


The Customer Experience-It's Everyone's Job! Series Pt 2 sponsored by the Women In Water Committee Webinar 


CEU TYPE: Non-Technical
WEBINAR TYPE: Non-Technical
IEPA#:  13444
IDEM#Applied for

Join American Water's Lunch and Learn series on"The Customer Experience - It's everyone's job." Each month you will hear from a member of their Women of Water (WoW) team about topics related to enhancing the customers' experience, where it is every employee's job to keep customers in the center of all they do.


Leading organizations realize one key truth - employees are their greatest asset! In September, learn about Illinois American Water's award winning brand ambassador program. Employees work together within this diverse team to influence others through positive communication, education and outreach.


Part 2 Data and Analytics - Hearing the Voice of the Customer through Research


As the old saying goes, the customer is always right.  But would you say the same about your customer research program?  During this informative session, Season Holland, American Water’s Customer Data and Analytics Manager, will share insights and examples of how to design and implement customer-facing research to fit your company’s needs.


Whether fielding customer surveys and crunching numbers is your thing or you simply want to better incorporate customer feedback into your day job, this webinar will leave you with a deeper understanding of how well-designed research can support corporate goals.  Topics covered in this presentation include:


·        Goal Setting – translating corporate goals into research goals

·        Research Design – considerations when choosing survey methodologies

·        Reporting – how to get your customers’ message across to key stakeholders

·        Data Integration – bringing customer sentiment and operational data together to drive improvement



Presenter: Season Holland: Season has over 15 years of experience in market research, marketing, and marketing/sales operations.  She joined the customer experience team at American Water less than two years ago with the focus of delivering customer insights into all levels of the company – from the C-suite to field service representatives.  Prior to her current role, Season spent five years overseeing all aspects of marketing and sales operations for a technology company preceded by over 10 years as a market research consultant to the healthcare industry.  Season is a graduate of Drew University in Madison, NJ and enjoys podcasts, live music and board games in her free time.



REGISTRATION & HOURS: This webinar will begin at 12:00pm and conclude by 1:00pm CST. Earn up to 1 PDH or RTC hour. After registering with Illinois Section AWWA, attendees will be furnished via email with all materials and links needed to participate in the webinar. Questions? Call 866-521-3595 Ext. 3


Registration Type

ISAWWA Member Rate
Non ISAWWA Member Rate IND Rate
Regular (ends 10-15-18)
$30 $25


Membership Software Powered by YourMembership  ::  Legal