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E-Splash November 2013 - MAC
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Illinois Section AWWA - E-Splash -  November 2013


MAC Committee


We’ve reached the "Halfway to Watercon 2014” point which, interestingly, coincides with the "Halfway to St. Patrick’s Day” celebrations. Our exhibit hall is over 50% sold, so make sure you get your application for space completed on line or printed and faxed to Sandi in the office. You surely don’t want to get shut out of Illinois’ largest water conference covering potable water and wastewater.

I would like to spend some time here talking about maximizing your exhibit hall experience at Watercon. The last couple of years MAC has sponsored free Exhibitor Webinars facilitated by an expert in the field, Richard Erschik, designed to help all exhibitors get the full benefits out of the event. In order to maximize the opportunity to participate, we have scheduled two webinars just prior to WATERCON 2014, and we hope you’ll take advantage of the opportunity to pick up some tips.

One of Richard’s main points, "that trade show success today is being measured by management inside of exhibiting companies based on results… not activity” is something I can attest to first hand. My boss doesn’t want to hear about leads, he wants to hear about profitable orders that result from those leads.

Richard also points out many of the exhibit hall ‘Don’ts’ that I regularly see exhibitor personnel doing in their booths. There are thousands of trade shows every year but not a single college course devoted to teaching the tactics of trade show exhibiting. No matter how many trade shows you’ve worked, I can guarantee you that this webinar will show you things of which you were never aware.

Some of the statistics that Richard offers are startling including the number of leads that are never followed up. I’ve been guilty of that myself. He will provide solid information on the best ways to follow up on leads in today’s world of voice mail and e-mail.

Our hope is that everyone will participate in one of these very informative webinars. The first one is scheduled for Wednesday, February 19, 2014 at 10:00 am and the second is scheduled for Wednesday, March 5, 2014 at 2:00 pm.

As for the exhibit hall itself, we are planning many new activities that we hope will not only bring attendees into the hall but give them reason to wander around and visit many of the booths. If anyone has any ideas or suggestions please feel free to contact me at


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